Valentino Beauty Debuts Vendetta Campaign

Valentino Beauty unveils the Vendetta Campaign fronted by Dakota Johnson and Alexander Skarsgård.

At the heart of the campaign is a magnetic duo, drawn together by impulse. Their relationship unfolds with subtle tension and emotional depth, revealing an intimacy that is instinctive, understated, and undeniably conscious. 

Portrayed by Dakota Johnson and Alexander Skarsgård, the Vendetta lovers embody a modern archetype: two partners orbiting one another, united by a shared irreverence and a sense of freedom found only through mutual recognition.

Together, they drift through a world that feels both hushed and heightened, suspended between reality and reverie. Their connection is intimate and visceral, defined by constant tension – not as conflict, but as an energy that fuels their journey and ultimately binds them together.

Conceived as an ode to emotional intensity and unapologetic connection, the campaign explores contemporary intimacy as something instinctive, magnetic, and defiantly free.     

The campaign is brought to life through the cinematic direction of Romain Gavras and the photography of Inez & Vinoodh. 

Set between sunlit landscapes and shadowed interiors, the narrative follows the duo across an unfolding escape, an inward journey where love becomes both rebellion and refuge. The camera remains in constant motion on the road, mirroring the volatility of their connection, while intimate close-ups capture the subtle gestures that define their bond.

Throughout the campaign, Valentino’s signature red emerges as a symbolic thread, appearing in fleeting yet deliberate moments. 

This restrained use of color mirrors the controlled and precise nature of the narrative itself, resulting in a visual world where every element contributes to a growing sense of intensity.

The campaign imagery extends this vision into still form, balancing cinematic movement with sculptural composition. The duo appears suspended between intimacy and momentum, two forces in constant interplay.